Conducted user research and analytics, including surveys and usability testing, to identify pain points and inform data-driven design solutions for established small businesses and new start-ups developing 0 to 1 products. Created atomic UI kits and component libraries, low and high-fidelity wireframes, and prototypes, integrating ever-evolving brand systems, scalable UI libraries, and guidelines to ensure consistency across digital platforms. Delivered development-ready assets, design systems, and detailed documentation, facilitating smooth handoff to developers and stakeholders.

Collaborated with the photographer on shoot setup, project coordination, and post-production to ensure smooth workflows, while refreshing his website and supporting him to acquire new clientele. Researched, conceptualized and produced content for the Getty Custom Content account, elevating the company’s stock presence, while generating over $10,000 in additional sales.

Coordinated B2B brand development programs, by managing scheduling, client relations, feedback, and design deliverables, resulting in higher reports of team, company, and client satisfaction through feedback surveys. Owned, researched, and innovated the new project management position by developing a new file workflow, project dashboards, presentations, and scheduling tools, improving team efficiency and goal completion by 15%. Adapted flexibly to co-produce branding seminars, educating teams and clients on tools like AI in the branding industry while marketing company services to new businesses quarterly. Collaborated with the social media team to manage content sourcing and posting schedules, ensuring a consistent online presence and showcasing a proactive, team-oriented approach.

Edited and colored high-quality ad content with motion graphics, streamlining post-production workflows and increasing delivery speed by 25%, while sourcing relevant stock imagery to maintain brand alignment and keep production under budget. Expanded my role to lead the transfer of creative assets from Google Drive to Canto (DAM), developing a metadata-based asset architecture system that improved productivity, and displaying my capabilities as a fast learner.