Case Study

Empowering Wellness
Through Data Visualization

Empowering Wellness
Through Data Visualization

Empowering Wellness
Through Data Visualization

Electra Health is a compelling tool that tracks, analyzes, and visualizes symptoms and habits, placing valuable and underutilized health data back into the patient's hands.

Mobile App Design

3 Months

Design Challenge

Electra Health Mobile App

Introduction

use prescription medication

%

66

use prescription medication

%

66

use prescription medication

%

66

find treatment ineffective

%

15

find treatment ineffective

%

15

find treatment ineffective

%

15

report conditions worsened

%

22

report conditions worsened

%

22

report conditions worsened

%

22

Despite Western medicine’s strong emphasis on prescription medications, the lack of treatment effectiveness and patient satisfaction in the U.S. is striking. A standard visit to a healthcare clinic takes about an hour and a half, yet the actual time spent with a doctor averages just sixteen minutes. Many people experience anxiety and frustration with the healthcare system, driven by high costs, increasing societal expenses, and the ongoing burden of chronic diseases. Additionally, women, non-white men, and individuals who don’t fit standard symptom patterns or medical backgrounds are often underserved, misdiagnosed, or dismissed, further exacerbating inequities in care.

Electra Health strives to bring integrative health resources to users looking to treat their illnesses faster and more effectively. The app provides insights that help patients advocate for their health by displaying mental and physical health data visualizations right from the patient's phone. My goal was clear: design a holistic healthcare mobile app that makes treatment approachable and accessible from the first symptom experienced, while delivering trustworthy information that feels personal, actionable, and part of their daily routine. The challenge? Empower users by seamlessly integrating wellness habits, health data tracking, and accessible resources into a clear, intuitive experience — one that allows them to easily gain personal health insights and report them to their doctors.

Wearing, But Not Sharing

Research

Based on collective secondary research, I found that to receive accurate and effective treatment, patients are expected to understand and articulate their symptoms. However, there is a clear lack of detail and objectivity in symptom and side-effect recall due to the absence of personal health recording and data analysis tools. According to my findings, many patients are equipped with personal data but do not have a way to organize and cross-reference it.

Quantitative & Qualitative Findings

Accessibility

Anyone with an iPhone has access to the health app with customizable tracking features.

Accessibility

Anyone with an iPhone has access to the health app with customizable tracking features.

Wearables

As of 2024, approximately 24% of Americans own a fitness tracker or smartwatch (DemandSage, 2024).

Wearables

As of 2024, approximately 24% of Americans own a fitness tracker or smartwatch (DemandSage, 2024).

Untapped Data

Only one in four of these individuals share their data with a health professional (WKYC, 2024).

Untapped Data

Only one in four of these individuals share their data with a health professional (WKYC, 2024).

The following insights shaped the guiding principles of my user's journey, informing every design decision to ensure they felt understood, informed, and empowered in their healthcare experience.

User Insights

  • “Being honest to strangers about your progress [and] handling emotions when delivering symptom reports can be hard. Advocating for yourself when you’re in crisis [makes it] hard to communicate [when coming] from a place of fear."

    Olivia C.

    27 year old female

  • "My psychiatrist asked me how I was doing on my new medication and I just said I was doing good - I completely forgot to mention the side effects I was feeling because it just wasn’t on my mind and I didn’t have any record of them [...] I didn’t have a central, organized place for it."

    Evie K.

    26 year old female

  • "[In] PT, there’s no way to track efficacy at the moment. [There is a] subjectivity [in] carrying out treatments [and] lack of progression. [A] lack of a bird’s eye view of progression through statistics." - Sue

    Sue M.

    27 year old female

  • “Being honest to strangers about your progress [and] handling emotions when delivering symptom reports can be hard. Advocating for yourself when you’re in crisis [makes it] hard to communicate [when coming] from a place of fear."

    Olivia C.

    27 year old female

  • "My psychiatrist asked me how I was doing on my new medication and I just said I was doing good - I completely forgot to mention the side effects I was feeling because it just wasn’t on my mind and I didn’t have any record of them [...] I didn’t have a central, organized place for it."

    Evie K.

    26 year old female

  • "[In] PT, there’s no way to track efficacy at the moment. [There is a] subjectivity [in] carrying out treatments [and] lack of progression. [A] lack of a bird’s eye view of progression through statistics." - Sue

    Sue M.

    27 year old female

User Journey

How can we prepare patients to share progress with their doctors in a detailed, scalable way that results in greater treatment success rates?

Same Time, Tomorrow?

Visual Design

Targeting a demographic of 20-35-year-olds looking to optimize their health, I crafted a brand and design system for Electra that felt approachable and inviting. By integrating neumorphism into the product’s components, I achieved a calming digital home to help users focus on and reach their wellness goals. It was important for the user to not only download the tool but feel motivated to return to it habitually. The product's user interface focuses on…

User Interface

Bold Navigation that Empowers Users to Take Daily Action

Schedule & Symptoms Overview

Bold Navigation that Empowers Users to Take Daily Action

Schedule & Symptoms Overview

Simple Measuring Tools that Make Symptom Tracking Easy and Objective

Trend Tracking & Measuring

Simple Measuring Tools that Make Symptom Tracking Easy and Objective

Trend Tracking & Measuring

Clean Infographics that Clearly Visualize Symptoms, Health Trends, and Overall Treatment Efficacy

Symptom Details & Health Goals

Clean Infographics that Clearly Visualize Symptoms, Health Trends, and Overall Treatment Efficacy

Symptom Details & Health Goals

Revisions

Bold Navigation that Empowers Users to Take Daily Action

Schedule & Symptoms Overview

Bold Navigation that Empowers Users to Take Daily Action

Schedule & Symptoms Overview

Simple Measuring Tools that Make Symptom Tracking Easy and Objective

Trend Tracking & Measuring

Simple Measuring Tools that Make Symptom Tracking Easy and Objective

Trend Tracking & Measuring

Clean Infographics that Clearly Visualize Symptoms, Health Trends, and Overall Treatment Efficacy

Symptom Details & Health Goals

Clean Infographics that Clearly Visualize Symptoms, Health Trends, and Overall Treatment Efficacy

Symptom Details & Health Goals

Your Health, As Clear As Possible

Usability Test Results

My initial user testing indicated strong engagement across all user types, particularly in symptom tracking and data visualization. Most user feedback concentrated on specific UI elements, tool distinction and function identification, which were revised and met with over 95% user satisfaction. After iterating, additional testing metrics showed a significant increase in user interest in logging personal health trends and confidence in understanding their health by over 85%. Every test participant mentioned they would use Electra in place of their current health logging system.

Revisions

Logo Serving as Another Way Home & Filled Navigation States

Navigation Accessibility & Distinction

Darkening for a More Accessible Electric Yellow

Logo, Buttons & Actions

Labels Near Switches for Efficient Function Identification

Treatment & Symptoms Pages

Subtext Added to Infographics

Metrics & Date Filtering

Interactive View Button to Encourage Data Customization

Show vs. Hide States

Revisions

Revisions

Logo Serving as Another Way Home & Filled Navigation States

Navigation Accessibility & Distinction

Logo Serving as Another Way Home & Filled Navigation States

Navigation Accessibility & Distinction

Darkening for a More Accessible Electric Yellow

Logo, Buttons & Actions

Darkening for a More Accessible Electric Yellow

Logo, Buttons & Actions

Labels Near Switches for Efficient Function Identification

Treatment & Symptoms Pages

Labels Near Switches for Efficient Function Identification

Treatment & Symptoms Pages

Subtext Added to Infographics

Metrics & Date Filtering

Subtext Added to Infographics

Metrics & Date Filtering

Interactive View Button to Encourage Data Customization

Show vs. Hide States

Interactive View Button to Encourage Data Customization

Show vs. Hide States

Revitalizing Data For Breakthrough Care

Reflection

Designing Electra Health taught me a lot about the power of simplicity and the importance of thoughtful, personalized design. By empowering patients with knowledge and access to their health data, I help them make every one of their '16 minutes' count. This tool can lead to more accurate and timely diagnoses, potentially transforming treatment outcomes and significantly reducing healthcare costs. In a second design phase, I would target my research on the health provider’s perspective, and flush out a corner of the product that focuses on virtual provider-to-patient relationships. I would also explore AI data parsing to strengthen holistic patient reports. These additions will guide me as I continue to design user-centered experiences that place the power back into the patient’s hands.

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Looking for the next collaborative member to join your team?

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Contact

Let's Get in Touch

Looking for the next collaborative member to join your team?